1% For the Planet is a global movement connecting businesses, consumers & non-profits committed to address the most pressing issues facing our planet. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, contributing members have given more than $150 million to environmental nonprofits to date. The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.
Alongside our sustainable & ethical practises, as a partner of 1% for the planet, we're taking responsibility & giving back to this beautiful place that we have the privilege of enjoying with the outdoors sports we love.